With 25+ years in store-level retail leadership, I’ve watched the craft I love evolve—and, in many places, shrink. The personal touch has diminished, the excitement of bonuses has been sedated; because let's be real--we want it, but it truly just helps us deal with the pain of the insults we feel by the amounts. Not to mention actual shrink. Shrink has risen steadily from 2000 to 2025 in big-box fashion retail—driven by in-store theft, internal errors, and, with e-commerce, rising online fraud and return abuse—keeping shrink in the multi-percent range

When I left the retail world in 2020 to start my entrepreneurial journey, and got certified as an ICF Professional Life Coach, I found the same energetic scenarios of shrinking, in the personal lives of my clients. Of course, they used terms other than "shrinking," it was more like phrases such as, "I don't have enough time," "I don't have enough money," "I don't get enough attention," or "I don't have enough help." There never seemed to be enough of anything.

In many ways and with many words, they were all describing essentially the same thing; they too were shrinking. 

With all the coaching expertise certifications, and my managerial experience, I soon found myself falling in love with strategy, mindset, and energy. I've learned how to lead others by reminding them that strategy must always be rooted in "getting back to the basics" and integrating what they know, with real-time application. Since this realization it has been my passion to mentor strong women, who are looking for a softer approach to their business and personal lives, and who wants to transform their daily tasks into practices that raise energy, performance, and creates more positive personal, and professional experiences. 

My coaching blends practical retail calibration tools (coaching in the moment, iykyk), with personal wellness—empowering women, to lead with clarity, confidence, and compassion.